Sanquin Blood is life

DartGroup has been the strategic and creative partner for the visual identity of Sanquin and all subsequent stakeholder communication.

percent of all blood cells
are red
since this year Sanquin and DartGroup are working together
patients are helped with one blood donation

Identity and communication means

Sanquin is responsible for safe and efficient blood supply in the Netherlands. DartGroup has been Sanquin’s strategic creative partner for many years. Apart from creating the visual identity and communication style, DartGroup develops a broad range of communication means for both internal and external stakeholders such as corporate literature, donor communication, BtoB brochures, a strategy special and the annual report. The brand values have been directly applied to the tone of voice and tone of visual, including photography.

More on this project?

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