ABN AMRO
Communication style
With a more clearly defined positioning as the point of departure, Dart developed a new communication style for ABN AMRO and thus also contributed to introducing ABN AMRO s new banking. ABN AMRO, a trusted brand that, based on its ambitions, is ready for a new image. The right time to present a new look and feel, both in marketing and in the bank-wide communication.
An image that supports the brand values: trusted, professional and ambitious. And above all, with the focus on the customer.