Disciplines
BrandingWe develop and vitalise brands, both company brands and product brands, but also brands of (not for profit) institutions. Together with the client, we identify the key steps and corresponding services that will deliver added value. After determining the position and ambition of the brand, a new or existing brand essence can be defined or analysed. The brand essence consists of a fundamental promise, supported by a set of authentic and relevant values, each describing a unique characteristic of the brand. Based on this method, Dart gives brands strategic and visual form and focus, designed to achieve the ultimate brand experience. |
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Corporate reportingDart offers a world of experience and expertise in the field of corporate reporting. Our partner in this area is e.com. This company benchmarks international annual reports and publishes annual analyses, in a complete cross-media perspective. Often, our starting point when designing an annual report is such a benchmark scan: a scan that indicates both where the annual report can be optimised and where it’s on the right track. This is a sound basis for further improving the reporting. For added online expertise, Dart has entered into a strategic alliance with the Austrian Nexxar, the specialist in the field of online corporate reporting. |
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OnlineDart has its own online department, which offers support right from the strategy development phase through to the final product. Our online department operates with short lines of communication and ensures optimal synergy with other communication carriers - online and offline. We advise our clients on the do's and don'ts of social media and all aspects of interactive communication. We are enthusiastic and online driven, but realise that the online component is just one aspect of the total communication palette - and where the key to success lies in the synergy created by all interrelated elements. |
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PackagingPackaging is the most independent communication carrier within the whole media mix. The packaging is not only the personification of the brand, it is also the decisive factor at the point of sale. After all, on the shelf it’s the packaging that has to do the job all on its own. The essence: making sure that the brand has a powerful and physical three-dimensional presence. Effective packaging is the crown on the marketing communication process, with the technical feasibility of concepts often playing a decisive role. Dart has four decades of experience and expertise in the field of packaging and hundreds of successful cases. |
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CommunicationsDart translates new and existing identities into attractive communications, both online and offline. The corporate identity is carefully projected onto each expression of communication, so that a uniform look and feel is realised across the range of information carriers. From brochure line to website and from advertisements to a banner campaign, Dart implements, directs and supervises the chosen identity by applying this identity consistently throughout. And the result is appealing and persuasive communications. |
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Disciplines
