Dart has developed a clear evolutionary model for the brand architecture, with a corresponding identity system. The dynamic character of the core proposition is reflected in all aspects of the new identity - from logo through to the tone of visual.

Embracing change

The pay-off ‘embracing change’ stands for software that helps companies and organisations accommodate both internal and external changes - simply, quickly and at moderate costs.

The new visual identity reflects leadership and ambition and is suitable for use in all countries. Dart was responsible for the international roll-out of the communication style.

Printing on demand

The personalised brochures can be compiled in a modular and flexible manner and offer account managers an excellent tool for providing customised information.

Stand material

The core proposition is translated into 3D materials so that the UNIT4 brand can also be implemented at trade fairs and other presentations.

The combination of communication power and a clear structure makes UNIT4’s online environment accessible and distinctive.

As a pioneering player, UNIT4 embraces a variety of social media, including Twitter, for which Dart has developed a suitable branding.

During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.

During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.

During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.

The imagery is strongly connected to UNIT4's values and propositions. Both the characteristic glow of the logo and the symbolic translation of change, transformation and growth are focal points. And of course the UNIT4 specialists are also portrayed in the same style.

ONTRACK

The brand engagement programme ONTRACK contains a number of means of communication for embedding the brand values internally. UNIT4 realises that it’s one thing to establish a new image of the company externally, but it is at least as important for this to be supported and accepted by all employees.