Dart has developed a clear evolutionary model for the brand architecture, with a corresponding identity system. The dynamic character of the core proposition is reflected in all aspects of the new identity - from logo through to the tone of visual.
Embracing change
The pay-off ‘embracing change’ stands for software that helps companies and organisations accommodate both internal and external changes - simply, quickly and at moderate costs.
The new visual identity reflects leadership and ambition and is suitable for use in all countries. Dart was responsible for the international roll-out of the communication style.
Printing on demand
The personalised brochures can be compiled in a modular and flexible manner and offer account managers an excellent tool for providing customised information.
Stand material
The core proposition is translated into 3D materials so that the UNIT4 brand can also be implemented at trade fairs and other presentations.