Logo and pay-off

The TenneT logo consists of a word mark, a logo and a pay-off. The three-dimensional aspect of the logo projects an image that stands for quality, innovation, leadership and an international perspective. The horizon symbolises TenneT's scope and emphasises the focus on growth and the future. The word mark and the pay-off are an integral part of the logo.

Brand manual

All guidelines pertaining to TenneT's new visual identity have been defined in a brand manual. All the components of the house style, such as logo, colour use, typography, style elements, etc., are described in this manual. In addition, how to compose a communication item is explained using a step-by-step plan.

Brochures and advertising

In order to ensure a consistent look and feel of all TenneT brochures and advertisements, a flexible and modular design system has been developed. Linked to this, ready-for-use templates have been designed so that different parties can easily work with the brochure and advertising grids in a consistent manner.

Stationery

A conscious choice was made to keep the appearance of stationery business-like and sober. On various stationery items, a distinctive style element is used to supplement the stationery.

Fleetmarking

The TenneT vehicle fleet is one of the most visible manifestations of the communication style. Where it is not possible to use visuals, a distinctive graphic element is used together with the style element.

Signing

Guidelines have been developed for the further implementation based on the basic designs for various signing items.


 

The current TenneT resulted from the takeover of the German Transpower by TenneT. As far as the website is concerned, the challenge was to implement the new communication style within the framework of the existing content.

The current TenneT resulted from the takeover of the German Transpower by TenneT. As far as the website is concerned, the challenge was to implement the new communication style within the framework of the existing content.

The main theme of the graphics of TenneT is dynamic power, visualised through colour and composition, dynamics, authority and authenticity. The imagery varies from abstract, graphic images to extremely concrete personal images.

TenneT considers the well-being of employees to be very important, which is why it offers many programmes in which employees can participate. Dart develops the items in question in line with the new identity.