Logo development
Dart developed a communication style using shapes represented in the logo. Transparency, accessibility, inspiration, individuality, personality, trust and tranquillity are the most important points of departure here.
Communications
In all communication items that Dart has developed for Steinmetz | de Compaan, clarity and transparency take priority. The fact that the communication should always be directed at both customers and care providers is a constant challenge.
Weekly calendar
One of the communication carriers is the weekly calendar that functions both as a calendar and a newsletter for customers.
Poster
The poster has a modular design, with a fixed layout, but it can be filled in a very flexible manner with images, colours and text.
Brands
Steinmetz - de Compaan
The healthcare institutions Steinmetz and de Compaan have merged to become one powerful organisation. The aim is to allow people with a disability and elderly people to choose how they wish to live and to help them realise their wishes. Dart started off with a strategy phase in which a new brand essence was developed. The new visual identity, with the logo as the basis, reflects the brand values that have been formulated.