NS asked Dart to develop a basic design for all of its internal magazines, with each having its own look and feel, while at the same time maintaining the own identity of NedTrain and NS Hispeed. The design format developed by Dart is flexible and modular so that all components and sections can be filled in a satisfactory manner and for the long term. The modular structure and flexibility ensures that the new design is extremely efficient and economical.

Uniformity in diversity

The alignment between the various magazines is created by means of standardisation in size, paper, basic grid, layout, form elements, typography and colour use. Nevertheless, each magazine has its own identity due to the diversity in content, colour palette, tone of voice, tone of visual, and look and feel.

Tool kit and implementation

For each magazine, Dart has developed a tool kit with templates,
its own colour palette, a pre-defined 
form elements database, and a set
of inspiring documents. In a series of workshops, the editors and agencies were introduced to the new
magazine family.