Dart has developed the basic design of the NIBC direct website, that is characterised by optimal clarity and transparency - aspects that are exceptionally important for an online savings bank without any ‘bricks and mortar’ offices.
Brand identity
Dart has developed a complete brand identity for NIBC Direct, from strategy to brand values and pay-off through to the campaign itself, in collaboration with the advertising agency Hemels Van der Hart. Timing is extremely important in this project, since from the start-up to the launch the project had to be completed in just a few months.
Logo
The logo is in line with the colour palette of the parent company and projects a Dutch image. It is also quite unique in the banking sector.
Advertisement campaign
The advertising campaign for NIBC has been developed in collaboration with advertising agency Hemels Van der Hart.
NIBC Direct's USP is also immediately obvious in all printed matter.
'Bigger is better' also applies for service providers in the banking sector.
Brands
NIBC Direct
The Dutch savings market is in a state of flux. As an innovative and flexible player, NIBC sees great opportunities for an online consumer savings bank. Under the name NIBC Direct, a unique proposition is being developed for the Netherlands: the highest interest on savings, without restrictive conditions. Dart has been involved in the strategy right from the beginning and contributed to making a fast launch of the internet savings bank possible by developing a complete brand identity in a very short period.