Deep-frozen pasta

The basic grid is filled in here in a culinary fashion. The packaging has an attractive main visual and an insert showing some of the ingredients. The use of pictograms makes the communication even more direct.

Prima Pasta

With the introduction of Prima Pasta, Honig Professional is introducing a premium pasta product. Pastas in the top segment. The primary target group is the hotel, restaurant and catering industry. The styling and photography provide extra support for the culinary positioning.

The packaging line has a grid-like approach, so that the same type of information is shown on each package in the same place. This is important when products are used in professional kitchens.

The Palette seasoning bottle is a totally new product - liquid flavour enhancers based on fresh ingredients. These bottles were specially designed by Heinz for convenience and hygienic use. The products with various flavours have a wide range of uses. The photography was designed to emphasise the fresh nature of the products.