Deep-frozen pasta
The basic grid is filled in here in a culinary fashion. The packaging has an attractive main visual and an insert showing some of the ingredients. The use of pictograms makes the communication even more direct.
Prima Pasta
With the introduction of Prima Pasta, Honig Professional is introducing a premium pasta product. Pastas in the top segment. The primary target group is the hotel, restaurant and catering industry. The styling and photography provide extra support for the culinary positioning.