Although DutchLease’s identity has to be in line with the identity of the parent company PON, the style of communication is freer. Situations that occur in daily life at DutchLease are depicted through images. In order to maintain DutchLease’s own identity, it was decided to photograph DutchLease's own employees, resulting in a distinctive and bright style.
Communications
The personal attention that is characteristic for DutchLease is underlined by the use of the image strips in which some of DutchLease's primary processes are illustrated. An authentic detail is that the photographs depict DutchLease employees in their actual roles.
The personal attention that is characteristic for DutchLease is underlined by the use of the image strips in which some of DutchLease's primary processes are illustrated. An authentic detail is that the photographs depict DutchLease employees in their actual roles.
Online
The concept - including the image strip - is also maintained seamlessly online, with the image strips becoming animations on the site and also serving as navigation aids.
Brands
Dutchlease
Fast, personal and no-nonsense. This is what DutchLease is all about. The lease company that primarily serves the SME sector responds quickly and effectively, with a no-nonsense approach and maintaining close ties with its customers.