Internal branding

The introduction of the new positioning and identity is supplemented internally with a booklet outlining the company’s most important brand values. Managers receive a special issue of this booklet and attend presentations providing background information.

Product brochures

The new brochures reflect the passion for food and the food experience shared by Deli XL. For instance, the biological products brochure contains a number of interviews, including one with a top class chef. Information is also provided about the taste, the responsible nature of biological products, and their origins.

Special offers flyer

Each edition of the special offers flyer has a different colour code and main visual.

Service / concept brochures

Due to their informative character, these brochures are larger and are produced in portrait layout..

Presentations

Dart has developed various PowerPoint templates, with the topic covered determining the image to be projected.

Dart developed the Fresh4You brand for the 'refrigerated lunch products' segment. This gives the products their own high-quality brand image, which also enhances the 'product experience'. The successful introduction generated a substantial growth in turnover in the initial months. Dart developed a logo for Fresh4You with a fresh, energetic and distinctive image. This image underlines the 'freshness' of the products and their responsible nature.

Fresh4You fruit juice

The transparent bottles and packaging labels give the product an extra fresh look and feel.

Ik Kies Bewust [healthy choice]

Many of the Fresh4You products bear the logo of 'Ik Kies Bewust' - a Dutch certification for responsible food products.

Fresh4You lunch meat products and cheese

The packaging line projects a fresh, high-quality and distinctive image. Tips about tasty combinations with other Fresh4You products are printed on the packaging.

Deli XL approached Dart to assist in the re-introduction of the coffee concept Reuser & Smulders. Reuser & Smulders has been exclusively roasted and delivered by Deli XL since 1999. A brand for professional clients.

Coffee product range

Dart developed the image for a range of consumer packaging, for example, for the cookies and chocolates products, sugar and creamer sticks, creamer cups, paper cups and the branding of the porcelain crockery. In addition, Dart developed all Out Of Home-packaging for these products.

Corporate brochure

To support the re-introduction, Dart developed a totally new brand image for Reuser & Smulders. The brochure is characterised by tradition and the (taste) experience and, moreover, gives a good idea of the Reuser & Smulders product range.

Dart has developed corporate and marketing communication resources, private label packaging and exclusive brands for Deli XL. Delix XL and its partner Bonfait asked Dart to develop the new brand 'KOOK'. Dart developed the brand name, the word mark and the total look and feel of the new brand. KOOK offers a full range of 'home-cooked' refrigerated meals and meal components for the institutional market.

Brochure

An ingenious folding method was designed for the brochure, so that the word KOOK is linked with various terms that form a heading as the pages are turned.

Brand name

In the headings, the KOOK brand name is linked with brand-related terms that complement the brand's proposition.

Advertisements and packaging

Dart produces the advertisements for sponsored media and professional journals. Brand consistency and clear communication of the text to be printed are taken into account in the label design on the packaging.