Internal branding
The introduction of the new positioning and identity is supplemented internally with a booklet outlining the company’s most important brand values. Managers receive a special issue of this booklet and attend presentations providing background information.
Product brochures
The new brochures reflect the passion for food and the food experience shared by Deli XL. For instance, the biological products brochure contains a number of interviews, including one with a top class chef. Information is also provided about the taste, the responsible nature of biological products, and their origins.
Special offers flyer
Each edition of the special offers flyer has a different colour code and main visual.
Service / concept brochures
Due to their informative character, these brochures are larger and are produced in portrait layout..
Presentations
Dart has developed various PowerPoint templates, with the topic covered determining the image to be projected.