While maintaining the existing brand name, Dart has developed a new strategy, which, in turn, has resulted in a new communication style. The strategic background, namely a more clearly defined positioning, is clarified using a Z-card, which contains an explanation for all employees.

Backwall displays

Since Brunel presents itself in various locations and at various events, country-specific and sector-specific backwall displays have been developed.

Stationery

Brunel’s stationery is streamlined and businesslike. The 'Meridian' style element is applied in a subtle manner.

Websites

Brunel’s websites have been developed based on the new positioning and style. The intranet has also been given a new look and feel.

Jobboard templates

Since the communication with its customers is an important aspect of Brunel's overall communication strategy, Dart has developed the design and the templates for job boards.