Shower gel

The shower series is an important category in the product range. The ‘drop’ is the carrier that binds the product range and, for each category, the focus is on the most characteristic ingredient. The men’s, sports and aroma therapy varieties are also given their own identity within the total product range.

Shower gel

The shower series is an important category in the product range. The ‘drop’ is the carrier that binds the product range and, for each category, the focus is on the most characteristic ingredient. The men’s, sports and aroma therapy varieties are also given their own identity within the total product range.

Bath & shower

Big, large quantities and attractively priced. The robust bottles are used generously by the whole family. The communication is strong yet soft.

Shampoo and conditioner

Kruidvat’s shampoos and conditioners have clearly been upgraded and the products themselves have also been improved. The consumer recognises this and sales have risen significantly.

Hands-up. Hands of all sizes become perfectly clean, without the need for water or soap. The transparency of the product is reflected in the packaging, without affecting the readability.

For the intimate line, the emphasis is on the feminine, without this becoming too sensual. The illustration is soft and womanly, the colours and typography underline the sensitiveness.