"Tomorrow's Answers Today"

AkzoNobel is achieving its ambitious objectives with a clear vision of the future as its point of departure. This mission was therefore also the title of the 2009 annual report: 'Tomorrow's Answers Today'.

The double cover provides a clear overview of the most important financial figures and results. The design of the annual report reflects the business and dynamics of the company. The tab system facilitates navigation.

Colourful cases

Various cases illustrate the specific projects of the various Business Areas.

AkzoNobel wants to profile itself much more prominently on the labour market to attract young talent. The dynamics, diversity and excellent career opportunities of the multinational are the focal points on these display partitions.

Quarterly reports

AkzoNobel keeps its stakeholders continually informed about the course of business, also taking advantage of this opportunity to present the various Business Areas.

Brand Engagement

The Brand Engagement programme offers tools to instil the new values into the organisation.

Internal communication online

The most important means of communication are being restyled. A period of around 18 months has been set aside for the total implementation.

As the world's largest paint manufacturer, AkzoNobel’s love of colours is embedded in its genes. Every year, in order to share this passion with employees, architects, storekeepers and their customers, AkzoNobel organises a celebration of colour: the Global Color Week. This is a week in which the focus is on the relationship with colour and when the ambition 'Adding color to people's lives' is brought to life through a range of activities. The logo reflects the colourful, worldwide character of this week.

The key visual of the Global Color Week was able to be used for a range of items. From posters to giveaways, from flyers to placemats. Employees even enjoyed having their photograph taken with a 3D logo, and being colourfully depicted interacting with the logo. These pictures were also incorporated in posters.

Farmers are proud of their healthy livestock. KNZ mineral blocks offer the opportunity to capitalise on this by providing specific minerals as a supplement. KNZ offers a solution for every specific situation. Which makes the farmer happy. And the cow? Never felt better!

Farmers are proud of their healthy livestock. KNZ mineral blocks offer the opportunity to capitalise on this by providing specific minerals as a supplement. KNZ offers a solution for every specific situation. Which makes the farmer happy. And the cow? Never felt better!

Reducing salt in foodstuffs is a global trend. In particular in the US, the UK and the Netherlands, companies are feeling increasing pressure from governments and NGOs to reduce salt levels. To meet this demand, AkzoNobel has launched a new product: Suprasel Loso OneGrain. This contains far less sodium, tastes just right, and can be used in the same manner as common salt.

Dart developed a communication style for the campaign to launch Suprasel Loso OneGrain consisting of a logo and a key visual. This style has been further developed for various communication carriers. The style is characterised by distinctive colours and because it’s a new product, the informative character of the communication is emphasised.

Dart developed a communication style for the campaign to launch Suprasel Loso OneGrain consisting of a logo and a key visual. This style has been further developed for various communication carriers. The style is characterised by distinctive colours and because it’s a new product, the informative character of the communication is emphasised.

Dart developed a communication style for the campaign to launch Suprasel Loso OneGrain consisting of a logo and a key visual. This style has been further developed for various communication carriers. The style is characterised by distinctive colours and because it’s a new product, the informative character of the communication is emphasised.