Dart translated AIF’s refreshed corporate identity into all of the communication carriers used by the institute, including stationery and international brochure material.

Stationary

Since stationery plays a minor role within the communication mix, a business-like and unpretentious appearance was chosen.

Tone of visual

 In the photography, the world of finance is reflected in the ultramodern architecture of Amsterdam's financial district "Zuidas".

The colours from the AIF palette in combination with the croppings result in a striking and distinct tone of visual.

The website of the Amsterdam Institute of Finance has been integrated into the overall brand identity. Its primary role is to transfer information to confirm AIF’s excellent reputation in the financial world - inside Europe and outside it. The photography style developed by Dart also supports AIF’s online proposition.