Dart has developed new debit and credit cards, supplemented by cards for specific target groups. In addition to a wide range of bank cards within the ‘Portal’ theme, Dart has also developed bank cards for a large number of very diverse retail and corporate target groups.
With a more clearly defined positioning as the point of departure, Dart developed a new communication style for ABN AMRO, thereby helping to shape its ‘new banking’. ABN AMRO, a trusted brand that is ready for a new image, in line with its ambitions.
The right time to present a new look and feel, both in advertising and in bank-wide communication. An image that supports the brand values: trusted, professional and ambitious. And above all, with the focus on the customer.
New ABN AMRO customers receive a welcome package - a complete set of information and the e.dentifier card reader for online banking.
In other words: everything the customers need to get off to an easy start at ABN AMRO.
The communication style has been further developed for a wide range of target groups and communication carriers, with the brochure line being an important component.
Compiling the 2011 annual report for the new ABN AMRO was certainly not an easy task. The tailor-made work flow developed by Dart and a strong focus on internal and external project management guaranteed that the processing of all the data received ran smoothly.
