Dutch cheese producer Uniekaas opts for Dart
03/12/2010Uniekaas chose Dart for the development of its new cheese concepts. "Dart stood out in the pitch phase through its approach. We see Dart's added value both in terms of brand strategy and with regard to the creative output. Moreover, the team is committed and enthusiastic." according to Willem Jan Rote, general manager of Uniekaas. Rote originally worked for Unilever, while co-entrepreneur Paul Wilde worked for Procter & Gamble. They acquired Uniekaas in 2007 and are working on positioning the brand strongly, both nationally and internationally, while emphatically retaining its heritage.
Uniekaas is a leading Dutch cheese producer with a long-standing tradition. Uniekaas has expanded into an independent, strongly marketing-oriented company. Uniekaas offers leading and well-known cheese brands and is increasingly developing new international product and market combinations. Knowledge of local markets is of decisive importance here.
Uniekaas offers various brand cheeses and delivers cheese products to customers in the Netherlands and abroad. The Uniekaas cheeses are made with great care in Kaatsheuvel. Uniekaas provides cheese and cheese-related products daily to many cheese lovers. Uniekaas employs over 120 people in the Netherlands.
