Dutch cheese producer Uniekaas opts for Dart
Uniekaas chose Dart for the development of new cheese concepts. "Dart distinguished itself in the pitch phase by its approach. We see Dart's added value both brand strategically and with regard to the creative output. Moreover, the team is committed and enthusiastic." according to Willem-Jan Rote, general manager of Uniekaas. Rote originally worked for Unilever and co-entrepreneur Paul Wilde worked for Procter & Gamble. They acquired Uniekaas in 2007 and are working on positioning the brand strongly, both nationally and internationally, while emphatically retaining its heritage.