Shower gel

The shower series is an important category in the product range. The ‘drop’ is the carrier that binds the product range and, for each category, the focus is on the most characteristic ingredient. The men’s, sports and aroma therapy varieties are also given their own identity within the total product range.

Shower gel

The shower series is an important category in the product range. The ‘drop’ is the carrier that binds the product range and, for each category, the focus is on the most characteristic ingredient. The men’s, sports and aroma therapy varieties are also given their own identity within the total product range.

Bath & shower

Big, large quantities and attractively priced. The robust bottles are used generously by the whole family. The communication is strong yet soft.

Shampoo and conditioner

Kruidvat’s shampoos and conditioners have clearly been upgraded and the products themselves have also been improved. The consumer recognises this and sales have risen significantly.

Hands-up. Hands of all sizes become perfectly clean, without the need for water or soap. The transparency of the product is reflected in the packaging, without affecting the readability.

For the intimate line, the emphasis is on the feminine, without this becoming too sensual. The illustration is soft and womanly, the colours and typography underline the sensitiveness.

Packaging 'good enough to eat'. The product is visible through the packaging and calls out for attention.

The packaging line

The Jardino packaging line is distinctive within its category and underlines Jardino's quality.

Quality

As at BVB Substrates, quality is an important aspect at Jardino. Production and process development are essential and Jardino is a trendsetter, and a pioneer that pushes back existing frontiers. The ISO certificate and the RHP hallmark are proof of the highest possible quality.

The actual product is integrated as part of the background on the packaging, and use is made of colour coding, clear product descriptions and pictograms.

Dart developed the Fresh4You brand for the 'refrigerated lunch products' segment. This gives the products their own high-quality brand image, which also enhances the 'product experience'. The successful introduction generated a substantial growth in turnover in the initial months. Dart developed a logo for Fresh4You with a fresh, energetic and distinctive image. This image underlines the 'freshness' of the products and their responsible nature.

Fresh4You fruit juice

The transparent bottles and packaging labels give the product an extra fresh look and feel.

Ik Kies Bewust [healthy choice]

Many of the Fresh4You products bear the logo of 'Ik Kies Bewust' - a Dutch certification for responsible food products.

Fresh4You lunch meat products and cheese

The packaging line projects a fresh, high-quality and distinctive image. Tips about tasty combinations with other Fresh4You products are printed on the packaging.

Deep-frozen pasta

The basic grid is filled in here in a culinary fashion. The packaging has an attractive main visual and an insert showing some of the ingredients. The use of pictograms makes the communication even more direct.

Prima Pasta

With the introduction of Prima Pasta, Honig Professional is introducing a premium pasta product. Pastas in the top segment. The primary target group is the hotel, restaurant and catering industry. The styling and photography provide extra support for the culinary positioning.

The packaging line has a grid-like approach, so that the same type of information is shown on each package in the same place. This is important when products are used in professional kitchens.

The Palette seasoning bottle is a totally new product - liquid flavour enhancers based on fresh ingredients. These bottles were specially designed by Heinz for convenience and hygienic use. The products with various flavours have a wide range of uses. The photography was designed to emphasise the fresh nature of the products.

Intratuin is on the move. The own brand is constantly being developed, following the introduction of the new store concept, and the points of departure are being further refined. A re-positioning of the private label is required that will present Intratuin as a single strong A brand.

When designing the packaging, the branding of Intratuin must always be linked to the product name.

The private label packaging has been built up modularly, resulting in a consistent image and thus optimal identification of the private label in the stores.

The use of attractive Dutch elements allows emphasis to be placed on two specific aspects: Dutch Dairyland and the ‘100% natural’ claim. The various types of cheese are easily recognisable due to the clear colour coding.

The use of attractive Dutch elements allows emphasis to be placed on two specific aspects: Dutch Dairyland and the ‘100% natural’ claim. The various types of cheese are easily recognisable due to the clear colour coding.

Packaging for blocks of cheese in four flavours, to be consumed as cheese cubes, but also suitable for grating and slicing. Thanks to the optimum use of aluminium foil in the design, the packages are very eye-catching. The Bonkies were developed for the German, UK, Dutch, Ukrainian, Polish and Russian markets.

Tjiezi represents a healthy and responsible product, for example, to be used in sandwiches or consumed as a snack at school or at home. This product offers a tasty, no-fuss option for healthy meals or snacks. Uniekaas has specially developed a lively, mischievous character for the Tjiezi brand. The packages were developed together with Dart.

The use of metallic packaging material gives the Strings a striking look on the shelf.

The packages of Tjiezi have quite a lot of ‘bling’, so that they really shine in the cheese section. Foil printing has been used on the sleeve of the Dippers package.

The packages of Tjiezi have quite a lot of ‘bling’, so that they really shine in the cheese section. Foil printing has been used on the sleeve of the Dippers package.

Thanks to their clear communication and fun character, the easy-close hinged lids of the Tjiezi Jong Belegen and Tjiezi Pizza are successful in attracting the target group’s attention.

American Ice Cream is ice cream that contains very little air, causing it to be relatively rich. Many different and large-sized ingredients are used, resulting in each scoop being unique. Dart developed eye-catching packaging, with the ingredients of My Favorite Scoop playing the main role, both in the ice cream and on the packaging.

The characteristic round openings in the packaging harmonise with the images used.