Dart has developed new debit and credit cards, supplemented by cards for specific target groups. In addition to a wide range of bank cards within the ‘Portal’ theme, Dart has also developed bank cards for a large number of very diverse retail and corporate target groups.
With a more clearly defined positioning as the point of departure, Dart developed a new communication style for ABN AMRO, thereby helping to shape its ‘new banking’. ABN AMRO, a trusted brand that is ready for a new image, in line with its ambitions.
The right time to present a new look and feel, both in advertising and in bank-wide communication. An image that supports the brand values: trusted, professional and ambitious. And above all, with the focus on the customer.
New ABN AMRO customers receive a welcome package - a complete set of information and the e.dentifier card reader for online banking.
In other words: everything the customers need to get off to an easy start at ABN AMRO.
The communication style has been further developed for a wide range of target groups and communication carriers, with the brochure line being an important component.
Dart translated AIF’s refreshed corporate identity into all of the communication carriers used by the institute, including stationery and international brochure material.
Since stationery plays a minor role within the communication mix, a business-like and unpretentious appearance was chosen.
In the photography, the world of finance is reflected in the ultramodern architecture of Amsterdam's financial district "Zuidas".
The colours from the AIF palette in combination with the croppings result in a striking and distinct tone of visual.
AkzoNobel wants to profile itself much more prominently on the labour market to attract young talent. The dynamics, diversity and excellent career opportunities of the multinational are the focal points on these display partitions.
AkzoNobel keeps its stakeholders continually informed about the course of business, also taking advantage of this opportunity to present the various Business Areas.
The Brand Engagement programme offers tools to instil the new values into the organisation.
The most important means of communication are being restyled. A period of around 18 months has been set aside for the total implementation.
As the world's largest paint manufacturer, AkzoNobel’s love of colours is embedded in its genes. Every year, in order to share this passion with employees, architects, storekeepers and their customers, AkzoNobel organises a celebration of colour: the Global Color Week. This is a week in which the focus is on the relationship with colour and when the ambition 'Adding color to people's lives' is brought to life through a range of activities. The logo reflects the colourful, worldwide character of this week.
The key visual of the Global Color Week was able to be used for a range of items. From posters to giveaways, from flyers to placemats. Employees even enjoyed having their photograph taken with a 3D logo, and being colourfully depicted interacting with the logo. These pictures were also incorporated in posters.
Farmers are proud of their healthy livestock. KNZ mineral blocks offer the opportunity to capitalise on this by providing specific minerals as a supplement. KNZ offers a solution for every specific situation. Which makes the farmer happy. And the cow? Never felt better!
Farmers are proud of their healthy livestock. KNZ mineral blocks offer the opportunity to capitalise on this by providing specific minerals as a supplement. KNZ offers a solution for every specific situation. Which makes the farmer happy. And the cow? Never felt better!
To be able to serve the public interest, BKR manages a large database that contains information about private individuals. BKR is not secretive about this. On the contrary: transparency is a priority for BKR, which is also reflected in its annual report.
Dart has developed a general brochure about BKR directed especially at the business-to-business market. This brochure can be supplemented with separate product leaflets with detailed information.
Dart has developed a series of informative brochures to streamline communication with consumers. These brochures are distributed through financial organisations.
While maintaining the existing brand name, Dart has developed a new strategy, which, in turn, has resulted in a new communication style. The strategic background, namely a more clearly defined positioning, is clarified using a Z-card, which contains an explanation for all employees.
Since Brunel presents itself in various locations and at various events, country-specific and sector-specific backwall displays have been developed.
Brunel’s stationery is streamlined and businesslike. The 'Meridian' style element is applied in a subtle manner.
For the introduction to garden centres and the DIY channel, Dart has developed a sales organiser with a clear message and a clear reference to the new packaging line. In addition, prospective customers and business associates receive an introduction kit with samples.
The introduction of the new positioning and identity is supplemented internally with a booklet outlining the company’s most important brand values. Managers receive a special issue of this booklet and attend presentations providing background information.
The new brochures reflect the passion for food and the food experience shared by Deli XL. For instance, the biological products brochure contains a number of interviews, including one with a top class chef. Information is also provided about the taste, the responsible nature of biological products, and their origins.
Each edition of the special offers flyer has a different colour code and main visual.
Due to their informative character, these brochures are larger and are produced in portrait layout..
Dart has developed various PowerPoint templates, with the topic covered determining the image to be projected.
The personal attention that is characteristic for DutchLease is underlined by the use of the image strips in which some of DutchLease's primary processes are illustrated. An authentic detail is that the photographs depict DutchLease employees in their actual roles.
The personal attention that is characteristic for DutchLease is underlined by the use of the image strips in which some of DutchLease's primary processes are illustrated. An authentic detail is that the photographs depict DutchLease employees in their actual roles.
The personnel magazine People communicates worldwide about the various deals and activities undertaken by NIBC. It appears five times a year and Dart is responsible for its look and feel. The magazine has a strong human appeal, with the content being visually complemented by dedicated photography. The spacious and clearly structured layout enhances the readability and radiates tranquillity and reliability.
The advertising campaign for NIBC has been developed in collaboration with advertising agency Hemels Van der Hart.
NIBC Direct's USP is also immediately obvious in all printed matter.
'Bigger is better' also applies for service providers in the banking sector.
NS asked Dart to develop a basic design for all of its internal magazines, with each having its own look and feel, while at the same time maintaining the own identity of NedTrain and NS Hispeed. The design format developed by Dart is flexible and modular so that all components and sections can be filled in a satisfactory manner and for the long term. The modular structure and flexibility ensures that the new design is extremely efficient and economical.
The alignment between the various magazines is created by means of standardisation in size, paper, basic grid, layout, form elements, typography and colour use. Nevertheless, each magazine has its own identity due to the diversity in content, colour palette, tone of voice, tone of visual, and look and feel.
For each magazine, Dart has developed a tool kit with templates,
its own colour palette, a pre-defined
form elements database, and a set
of inspiring documents. In a series of workshops, the editors and agencies were introduced to the new
magazine family.
Dart has developed a brochure especially for recruiting new franchisers. The design is clear, open and transparent.
In addition to all more or less regular communication carriers, Dart also pays attention to means of communication that support relationship management. One example of this is occasionally sending a greetings card. After all, who doesn’t appreciate receiving a card from time to time?
The signing was developed based on the concept of uniformity: optimal recognition in the street. A number of striking elements were also developed for in-store use, to be used in a flexible manner.
The blood that remains in the placenta and in the navel cord after the birth of a baby is a rich source of stem cells. These cells are able to produce blood and they can therefore save people's lives, such as the lives of children with leukaemia. The brochure that Dart developed is directed at providing information to expectant mothers.
Sanquin informs local residents and other interested persons about giving blood during open days. Eye-catching posters and flyers ensure high attendances.
In all communication items that Dart has developed for Steinmetz | de Compaan, clarity and transparency take priority. The fact that the communication should always be directed at both customers and care providers is a constant challenge.
One of the communication carriers is the weekly calendar that functions both as a calendar and a newsletter for customers.
The poster has a modular design, with a fixed layout, but it can be filled in a very flexible manner with images, colours and text.
The main theme of the graphics of TenneT is dynamic power, visualised through colour and composition, dynamics, authority and authenticity. The imagery varies from abstract, graphic images to extremely concrete personal images.
The imagery is strongly connected to UNIT4's values and propositions. Both the characteristic glow of the logo and the symbolic translation of change, transformation and growth are focal points. And of course the UNIT4 specialists are also portrayed in the same style.
During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.
During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.
During the 2010 World Cup football championships, UNIT4 organised its own football pool - in its own unique way. Not only did the goals count, but points could also be earned by predicting the substitutes correctly. Daily changing content, including columns and football poems, ensured that visitors kept returning to the website.
The communication style has been further applied to the communication carriers. In the new style, the info box with a colour overrun, a clear and distinctive element of the communication style is used.
Dart has developed new debit and credit cards, supplemented by cards for specific target groups. In addition to a wide range of bank cards within the ‘Portal’ theme, Dart has also developed bank cards for a large number of very diverse retail and corporate target groups.