Sanquin Blood is life

DartGroup has been the strategic and creative partner for the visual identity of Sanquin and all subsequent stakeholder communication for many years already.

99
percent of all blood cells
are red
2013
DartGroup has been producing the Sanquin annual report since 2013
6
chapters in a compact booklet explaining Sanquin’s strategy
kruis

Identity and communication means

Sanquin is responsible for safe and efficient blood supply in the Netherlands. Sanquin also develops and produces pharmaceutical products, conducts high-quality scientific research, and develops and performs a multitude of diagnostic services.
DartGroup has been Sanquin’s strategic creative partner for many years. Apart from creating the visual identity and communication style, DartGroup develops a broad range of communication means for both internal and external stakeholders such as corporate literature, donor communication, BtoB brochures, strategy special and the annual report. The brand values have been directly applied to the tone of voice and tone of visual, including photography. Sanquin and DartGroup work continuously together to further develop the brand and optimize all communication.

More on this project?

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