NS Amsterdam Travel Ticket

Unlimited sightseeing throughout Amsterdam with 1 card. DartGroup was responsible for the concept and the production of the Amsterdam Travel Ticket. And for the introduction and subsequent campaigns.

16
It takes 16 minutes to travel by train from Schiphol Airport to Amsterdam
16
million tourists are expected in Amsterdam in 2020
kruis

Amsterdam Travel Ticket campaign

DartGroup developed the concept for this convenient all-in-one ticket for tourists. DartGroup developed the fresh and attractive concept, in line with both the Dutch Railway’s and the Amsterdam Municipal Transport Company’s branding. The concept communicates a clear and compact message for the specific target group and has a flexible but at the same time consistent lay-out that fits all different media, sizes and proportions. DartGroup realized the production of the ticket, all of the means of communication and the introduction campaign and follow-up campaign.

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