ASM Drive innovation. Deliver Excellence.

Development of a multi-channel identity in line with ASM’s position as a leading global company. Including concept, design, tone of voice, video and copy.

2012
DartGroup starts
working for ASM
14
ASM is active
in 14 countries
22
nanometer
transistors
kruis

Corporate reporting suite

With this year’s reporting mix ASMI demonstrates how their innovative products and people help the world to connect. From connecting with their customers to jointly develop technology roadmaps, to connecting with society to enrich the environment. This online corporate reporting portal is a next step towards integrated reporting. It offers in depth insights in their value creation model, how they engage stakeholders and the way key customers are being involved in R&D activities.

DartGroup is responsible for strategic guidance, concept, design, copy and execution. In addition to this Dart also develops all AGM branding and communication including a film based on this year’s ‘Connecting the dots’ theme.

The online corporate reporting portal gives the reader access to the various reports:

DartGroup developed a video, presentation and several other communication items for the AGM.

A selection of other assignments that DartGroup realized for ASM:

Video communication

Video is an essential part of ASM’s total communication mix as it presents a great opportunity to connect with stakeholders and add value to the brand. We developed a broad range of videos ranging from their corporate story to explaining the core technology and the motivation to work for ASM. Dart was responsible for the total scope: from developing the concepts, storyboards, scripts and interviews up to and including the production. For the more than 20 Career videos, ASM specialists were filmed and interviewed in Europe, Asia and the US.

Corporate identity

DartGroup developed a well-balanced communication style that has revitalized ASM’s corporate identity and given the company a new fresh image. New and more dynamic corporate identity creates a solid platform for professional communication. Extensive rebranding project, including communication style guidelines. Implementation in online and offline communication.

Online communication

Realization of ASM.com was the first milestone in the extensive ASM rebranding project. The Careers and Investors sections followed in the next phase. DartGroup was responsible for the total project: strategy, concept, design, copy, video production, photography and technical implementation in SharePoint 2013. Dart created a corporate reporting portal in which all relevant communication and publications are grouped together in a well-structured manner.

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