ASM Drive innovation. Deliver Excellence.

Development of a multi-channel identity in line with ASM’s position as a leading global company. Including concept, design, tone of voice, video and copy.

2012
DartGroup starts
working for ASM
14
ASM is active
in 14 countries
22
nanometer
transistors
kruis

Video communication

Video is an essential part of ASM’s total communication mix as it presents a great opportunity to connect with stakeholders and add value to the brand. We developed a broad range of videos ranging from their corporate story to explaining the core technology and the motivation to work for ASM. Dart was responsible for the total scope: from developing the concepts, storyboards, scripts and interviews up to and including the production. For the more than 20 Career videos, ASM specialists were filmed and interviewed in Europe, Asia and the US.

A selection of other assignments that DartGroup realized for ASM:

Corporate identity

DartGroup developed a well-balanced communication style that has revitalized ASM’s corporate identity and given the company a new fresh image. New and more dynamic corporate identity creates a solid platform for professional communication. Extensive rebranding project, including communication style guidelines. Implementation in online and offline communication.

Online communication

Realization of ASM.com was the first milestone in the extensive ASM rebranding project. The Careers and Investors sections followed in the next phase. DartGroup was responsible for the total project: strategy, concept, design, copy, video production, photography and technical implementation in SharePoint 2013. Dart created a corporate reporting portal in which all relevant communication and publications are grouped together in a well-structured manner.

Corporate reporting suite

ASMI’s online corporate reporting portal and online annual report are the next step in engaging ASMI’s target audiences. The portal, developed and realized by DartGroup, provides a brief overview of the highlights and provides easy access to the various reports. The reports on the portal:

DartGroup developed a video, presentation and several other communication items for the AGM.

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